We're not a charity. We're not a startup. We're a habit dressed up as a movement — built on the assumption that small, repeatable acts are the only kind of environmentalism that survives a Tuesday.
aPOP — a Pound Of Plastic — is a movement of ordinary people who pick up one pound of plastic litter a day. Off the streets. Out of the gutters. Off the riverbanks. From wherever the wind dropped it and nobody picked it back up.
The premise is deliberately modest: a pound a day adds up to 365 pounds a year — per person. Ten thousand of us doing it makes 1,825 tons annually. That's enough plastic to fill an Olympic swimming pool. Lifted. By hands. From the world it shouldn't be in.
We don't ask for money. We ask for a grocery bag, ten minutes of your walk, and the small civic stubbornness to refuse the contract we've all been quietly signing — the one that says somebody else's garbage is now the texture of public life.
If a movement requires a uniform, a permit, or a Saturday cleared, it fails before it starts. aPOP requires a bag and a walk. That's the whole onboarding.
One pound, one day. Not a weekend cleanup. Not a quarterly event. A habit that fits into the walk you already take, the route you already know.
Logged, counted, ranked. We measure because the math is the motivation. Watch the numbers stack. See your block change. Climb the board.